Last updated: September 2026
Hills Mortgages Limited, trading as Smart Remortgage, understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website ("Our Site") and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.
Our Site is owned and operated by Hills Mortgages Limited, trading as Smart Remortgage.
We are registered as a Data Controller on the Data Protection Register in the UK as per the Data Protection Act 2018 and UK GDPR. Our ICO registration number is 00015734918.
This Privacy Policy applies only to your use of Our Site and any adverts used by Hills Mortgages Limited or its trading name Smart Remortgage.
Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.
As a data subject, you have the following rights under the UK GDPR, which this Policy and Our use of personal data have been designed to uphold:
If you have any cause for complaint about our use of your personal data, please contact us using the details provided below and we will do our best to resolve the problem for you. If we are unable to help, you also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO) at ico.org.uk.
Depending upon your use of Our Site, we may collect some or all of the following personal and non-personal data:
All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under UK GDPR at all times. We will not process your personal data without a lawful basis. The table below sets out each purpose, the data used, and the lawful basis we rely on:
| Purpose | Data used | Lawful basis |
|---|---|---|
| Passing your details to a trusted FCA-regulated mortgage broker to arrange advice for you | Name, email, phone, mortgage details, income, employment, property details, credit profile | Consent — you give explicit consent at the point of form submission |
| Responding to enquiries from you | Name, email, phone | Legitimate interests — to respond to your direct communication |
| Measuring and improving Our advertising (Meta / Facebook ads) | IP address, browser identifiers, advertising pixel data, conversion events | Consent — you consent to cookies and tracking when using Our Site |
| Analysing and improving your experience on Our Site | IP address, browser type, pages visited, referral source | Legitimate interests — to understand how Our Site is used and improve it |
We do not keep your personal data for any longer than is necessary. Data will be retained for a maximum of 96 months from the date of your last submission.
Our Site uses cookies and similar tracking technologies, including the Meta Pixel (also known as the Facebook Pixel). These technologies help us measure the effectiveness of our advertising campaigns on Meta platforms (Facebook and Instagram) and understand how visitors interact with Our Site.
The Meta Pixel may collect the following information:
This data is processed by Meta Platforms Ireland Limited and may be transferred to Meta Platforms, Inc. in the United States. Meta's use of this data is governed by Meta's Privacy Policy.
You can opt out of Meta's use of cookies for advertising purposes via your Facebook Ad Preferences or through your browser's cookie settings. You can also opt out of interest-based advertising more broadly at youronlinechoices.com.
Cookies and tracking technologies are active when you visit Our Site. You can opt out at any time using the links above or your browser settings. Where your explicit consent is required for non-essential cookies, we will ask for it.
Smart Remortgage is a trading name used for marketing purposes by Hills Mortgages Limited. Via this website, we act as an introducer, connecting you with FCA-regulated mortgage brokers who will provide you with advice and arrange mortgage products on your behalf.
Where you submit your details via our website and provide consent, we will pass those details to one of our trusted brokers who are fully authorised and regulated by the FCA to give mortgage advice.
We use the following third-party data processors to operate Our Site and services:
Where any of your data is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law.
Your data may be stored and processed both within and outside the UK and European Economic Area ("EEA"), including in the United States, by the third-party processors listed above. Where data is transferred outside the UK or EEA, we ensure that appropriate safeguards are in place — such as Standard Contractual Clauses approved by the UK Information Commissioner — to protect your data in accordance with UK GDPR.
Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.
You may also wish to sign up to one or more of the preference services operating in the UK: the Telephone Preference Service ("TPS"), the Corporate Telephone Preference Service ("CTPS"), or the Mailing Preference Service ("MPS"). These may help to prevent you receiving unsolicited marketing.
You can also manage your cookie preferences through your browser settings or the opt-out tools described in the "Cookies and Tracking Technologies" section above.
You have the right to ask for a copy of any of your personal data held by Us. Under the UK GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us using the details below.
If you have any questions about Our Site or this Privacy Policy, please contact Us by email at info@hillsmortgages.co.uk.
We may change this privacy policy from time to time. Any changes will be immediately posted on our site and you will be deemed to have accepted the terms of the privacy policy on your first use of our site following the alterations.
Copyright 2026. Hills Mortgages Limited, trading as Smart Remortgage. All rights reserved.